For many, spring marks the start of allergy season. Think runny noses, itchy eyes and lots of sneezing. Warmer temperatures cause trees to bloom, increasing the amount of airborne pollen, which can cause allergy symptoms throughout spring and into summer.
Keep reading to learn about common allergy symptoms and tips to enjoy the spring season to the fullest.
Common Symptoms
Allergy symptoms vary, but common spring ones include:
- Irritated eyes: Your eyes might feel itchy, swollen or watery and can appear slightly red.
- Head congestion: This may result in a stuffy or runny nose, sinus pressure or headaches.
- Sneezing and coughing: Sinus irritation can lead to increased sneezing and coughing.
- Sore throat: A postnasal drip (extra mucus in the back of the throat) can make your throat feel dry, scratchy or sore. It may even feel slightly painful to swallow.
- Itchy skin: Your nose, eyes, mouth and ears may itch. Avoid scratching to reduce irritation.
- Fatigue or brain fog: Allergies can affect concentration and cause sleepiness.
Strategies for Allergy Relief
Although allergies are uncomfortable, medications and small lifestyle changes can help control spring symptoms.
Keep an eye on the tree pollen count in your area.
Check pollen counts to predict flare-ups. Visit WeatherBug’s Live Pollen Map & Allergy Forecast or use pollen tracking apps like My Pollen Forecast. These tools can help you predict when your allergies may be heightened and help you determine if it’s the right time to take allergy medicine.
Choose appropriate spring allergy medications.
Over-the-counter medications can be a major help to address allergy symptoms, but it’s important to figure out what works best for you. There are multiple options, including:
- Antihistamines: Take these medications to suppress sneezing, itching and a runny nose caused by spring allergies. Common options include cetirizine (Zyrtec), loratadine (Claritin), fexofenadine (Allegra) and levocetirizine (Xyzal). Please note that directions may differ based on the brand.
- Nasal sprays: For nasal congestion, postnasal drip or sinus pressure, try an over-the-counter spray such as fluticasone (Flonase) for up to 24 hours of relief.
If these options do not provide enough relief, or you want to use less medication, contact your primary care provider for additional options.
Use saline sprays and neti pots.
A medicine-free option is using a neti pot or nasal rinse with salt water to flush pollen from your nasal cavity. Rinsing one to two times per day can help reduce congestion and sinus pressure from pollen allergies.
Prevent pollen from coming into your home.
If you spend a lot of time outside during peak pollen season, you may bring pollen into your home on clothes, shoes, skin or pets. Remove shoes outside, change clothes before going indoors and consider showering after long periods outside. You can also wipe pets with a towel to reduce pollen brought inside.
Keep your indoor air clean.
Keep windows closed to limit pollen indoors. Pollen is often carried by the wind, and open windows can increase the amount of airborne pollen in your home. Use an air purifier or allergy-reducing HVAC filter to clean your air.
More Resources
Spring allergies can feel like a common nuisance, but there are plenty of reasons why your springtime symptoms may be worth discussing with a provider. If you’re experiencing severe discomfort, contact your health care provider to discuss your options.
Starting on March 8th, we recognize National Sleep Awareness Week. Getting quality sleep is an essential part of supporting overall health and well-being; however, 6 out of every 10 adults don’t get the recommended 7 – 9 hours of sleep per night (National Sleep Foundation 2025 Poll).
Sleeping is a critical time for your body and brain to rest and recover. Managing daily life with less than the recommended hours of sleep can have long-term health effects, such as fatigue, mood changes, poor balance and coordination, a weakened immune system and higher stress levels (Cleveland Clinic).
If you struggle with falling asleep, staying asleep or feeling rested when you wake up, read these tips and tricks to help build a healthy sleep routine.
Strategies for Better Sleep
1. Create a consistent sleep schedule
Our bodies follow a circadian rhythm, meaning we have an internal clock that regulates our sleep and wake cycles. Building a consistent sleep pattern and nighttime routine can help promote better sleep quality.
- Go to bed and wake up at the same time every day, even on weekends. Try setting a daily “wind down” alarm to remind you to get ready for bed.
- Limit long naps during the day, especially in the afternoon.
- Try to get morning sunlight to regulate your circadian rhythm by opening your window shades or taking a morning walk.
2. Improve your sleep environment
Our sleep environments can play a big role in our sleep quality. A few simple changes can help optimize your bedroom to promote rest the whole night.
- Set your room temperature cooler in the evening, between 60 and 67° F.
- Reduce unwanted noise by using a fan or white noise machine. You can also try earplugs to quiet any uncontrollable noise.
- Use an eye mask or blackout curtains to limit the amount of light in your room.
- Try a new pillow that’s best suited to your sleep position, including special pillows designed for people who sleep on their side.
3. Reduce screen time before bed
Devices with screens, like computers, cell phones and televisions, emit blue light, which stimulates our brains and can trigger stress responses. In turn, it may be more difficult to fall asleep. It is recommended to stop using devices at least 1 hour before bed to help your brain prepare for sleep.
- Try swapping nighttime screen time with a physical hobby like reading or journaling.
- Switch your home lights to warm and dim lighting in the evening.
- Try blue light-blocking glasses or enable “night mode” on your devices.
- Leave your devices in another room while you get ready for bed or put them in a designated drawer out of reach.
4. Avoid food stimulants and sleep disruptors.
What you eat before bed can play a big role in the quality of your rest. Some foods and drinks can actually hinder falling or staying asleep when eaten before bed.
- Avoid consuming caffeine in the afternoon and evenings (coffee, soda, energy drinks).
- Avoid alcohol, which disrupts natural sleep cycles and REM sleep.
- Reduce your fluid intake before bedtime to help prevent nighttime bathroom trips.
You deserve quality sleep every night;. tTake steps today to create a more relaxing, restful routine. If you have additional sleep-related concerns, please get in touch with your Primary Care Provider, who will help you answer any questions.
If you continue to struggle with getting quality sleep, your clinician may recommend Cognitive Behavioral Therapy for Insomnia (CBT-I) as a next step. Generally, medications are used as a last choice option because they can have significant negative effects on sleep quality and duration.
More Resources
On March 1st, 2026, Group Health Cooperative of South Central Wisconsin (GHC-SCW) celebrated 50 years since we welcomed our very first patient in 1976. As Wisconsin’s first member-owned, non-profit health care cooperative, we have always believed that our patients and members deserve a place at the top of the leadership structure, giving them a voice in their health care.
Throughout 2026, we are excited to reflect on the past five decades of milestones and continue to look for ways to maximize health and well-being for our south central Wisconsin communities. We are so thankful to all our GHC-SCW members, staff and community partners for being a part of our 50-year journey.
Continue reading to learn more about this year’s celebrations and GHC-SCW’s legacy of Better Together!
Our Founding Story
Started with merely 49 founding members, we have grown to serve over 70,000 member-owners across south central Wisconsin, bridging quality health care and health insurance together.
GHC-SCW’s story begins with the novel vision of early founding members: consumers of health care should own and direct the way that their health care is delivered. These members believed that preventive care was essential for lifelong health. They also wanted greater control of member costs as the established health system was notorious for high medical costs.
With only 49 founding members, the Cooperative faced an uphill battle of securing funding, building a quality care delivery system and establishing an organizational foundation that could sustain itself over time. Despite these challenges, the founders’ steadfast belief in the mission ushered GHC-SCW forward.
Each year, membership and staff grew, resulting in expanded care and growth opportunities. Access to a federal grant supported this growth and confirmed that GHC-SCW’s vision was a worthwhile investment for the health of Wisconsinites. And after celebrating our 20th anniversary in 1996, GHC-SCW was named the #1 HMO in the country. This recognition affirmed that GHC-SCW was on the right path, toward a future where member-owned health care cooperatives make a real difference.
Since these initial years, we have established five GHC-SCW primary care clinics and two specialty clinics to provide high quality, accessible care and health insurance to over 70,000 in Dane County and beyond. From physical and occupational therapy to behavioral health services to imaging and lab services, we continue to expand our offerings to support the changing needs of our communities. GHC-SCW is incredibly proud of our commitment to our founding members’ original vision, and we can’t wait to see where the next fifty years take us next!
Check out our history page to learn more: ghcscw.com/about-us/history
Celebrate with Us!
Throughout the year, we will be introducing community activities, opportunities to win prizes, sharing our history in member communications and more to celebrate our long history! Here’s a sneak peak of what you can expect:
- Clinic History Wall Installations: Each of our clinics will be getting new history wall installations, featuring our major milestones over the past five decades. Installations will occur on a clinic per month basis.
- Share Your Story or Staff Kudos: We want to hear from you! Members, staff and community partners can fill out this form to share their GHC-SCW experiences and memories. [ghcscw.com/form/share-your-story]. We’ll be sharing these stories with staff, our website, social media platforms, HouseCall and email communications to highlight GHC-SCW’s impact.
- Member Communications: 50th anniversary content will be shared in the monthly member emails, a special 50th mailer in April, our Spring HouseCall newsletter in May and across our social media accounts throughout the year. We will highlight key history events, community stories, opportunities to get involved and much more!
- GHC-SCW Legacy Trail Activity: Participate in our outdoor or virtual Geocache scavenger Hunt (with prizes!) starting on May 4, 2026. More details to come in the special 50th Anniversary mailer and on our website.
- Annual Membership Meeting: Participate in our 50th annual membership meeting and election on June 25, 2026. Thank You for 50 Years!
Thank you for being a part of our 50-year history as a member-owned cooperative. GHC-SCW looks forward to a year of reflection, celebration and growth as we continue to shape the Better Together legacy for many years to come.
50 Years, 50 Stories
As this year marks GHC’s 50th anniversary, we’ve been collecting stories from members, staff and community partners through interviews and written articles about their positive experiences at GHC-SCW. From longtime providers and staff, to members whose lives were changed through care at GHC-SCW and those who have been with us from the very beginning, these stories reflect what it truly means to be a Cooperative.
Be sure to follow along and learn about GHC-SCW’s journey over the last 50 years by tuning into our 50 Years, 50 Stories series each week on YouTube. You can also follow us on Instagram and Facebook as we share other celebrations throughout 2026.
Early Photo Highlights
GHC-SCW Opens Its Doors (1976)
Sauk Trails Construction (1993) and Open House (1994)
s
Capitol Clinic Groundbreaking (1994) and Open House (1995)
Annual Service Dinner (1997) – GHC-SCW Named #1 HMO in the Country
February is American Heart Month! The American Heart Association (AHA) encourages everyone to learn more about heart health and build strong habits to prevent heart disease. Continue reading to learn about the AHA’s Essential 8 habits to support your heart.
American Heart Association’s Essential 8 Habits for a Healthy Heart
1. Build Healthy Eating Habits
Eating well-balanced meals throughout the day fuels your heart and brain to work at their very best. It’s important to include a variety of healthy foods in your diet. It can feel difficult to shift your eating habits, but you can start small with actions like reading and understanding food labels, cooking at home more often and looking for the American Heart Association Heart-Check on groceries.
For a heart healthy diet, include a variety of foods:
Fiber-Rich Foods
- Whole grains (oats, barley, quinoa, brown rice)
- Legumes (lentils, chickpeas, black beans)
- Fruits (berries, apples, pears, citrus)
- Vegetables (leafy greens, broccoli, carrots)
- Nuts and seeds (chia seeds, flaxseeds, almonds)
Omega-3-Rich Foods
- Fatty fish (salmon, sardines, mackerel, trout)
- Ground flaxseeds and flaxseed oil
- Chia seeds
- Walnuts
- Algae-based sources (for plant-based diets)
Foods Rich in Monounsaturated Fats
- Olive oil and olives
- Avocados
- Nuts and seeds (almonds, pistachios, peanuts, sesame, sunflower)
2. Be More Active
Exercise carries benefits for both your heart and your brain. Lifting weights, trying a new sport or simply going on a walk can boost your mood and help reduce stress.
Every week, adults should get a total of at least:
- 150 minutes of moderate aerobic activity (walking, dancing, gardening) OR
- 75 minutes of vigorous aerobic activity (running, swimming, jumping rope)
Or a combination of both throughout the week.
3. Quit Tobacco
The use of nicotine and tobacco can raise blood pressure, increase heart rate and damage blood vessels. Additionally, nicotine/tobacco products increase the risk of having a stroke, developing type 2 diabetes, experiencing mood swings and anxiety and aging prematurely in memory and skin damage.
How to make a plan to quit:
- Start by setting a quit date within the next seven days. Try to pick a date that doesn’t seem too stressful.
- Next, choose your method: cold turkey or gradually. When making this choice, consider whether you may need additional help from a health care professional.
- Create a plan to address cravings and urges. At this point, you can also decide if you will need to use nicotine replacement or medicine during your quitting process.
- Finally, quit on your quit day. It’s okay to feel nervous; there are resources to support you: www.heart.org/en/healthy-living/healthy-lifestyle/quit-smoking-tobacco.
4. Get Healthy Sleep
A good night’s sleep is essential for your heart and brain health. Regular, restful sleep improves mood and energy, strengthens your immune system, reduces the risk of chronic disease and improves overall brain function.
On average, adults should aim for 7 – 9 hours per night. Here are a few tips for success:
- Dim the lights before you head to sleep. This signals to your brain that it’s time to wind down for the night.
- Try to avoid screens like your phone or computer for at least 30 minutes before sleeping.
- Go to sleep and wake up at the same time each day. A consistent sleep schedule helps to regulate your body’s internal clock, making it easier to fall asleep and wake up naturally.
- Follow a nighttime routine. Before you head to sleep, try winding down with relaxing hobbies like reading, journaling or stretching.
5. Manage a Healthy Weight
Maintaining a weight that is healthy for your body is also important for heart health. Every person’s needs are different, and their ideal weight depends on a wide variety of lifestyle and biological factors. Talk with your health care provider to help you figure out if your weight is healthy for your age and body. You can work towards maintaining a healthy weight by eating food with portion sizes in mind and by spending time being active.
6. Control Your Cholesterol
High cholesterol can negatively impact your heart health by increasing the risk for heart diseases and some types of dementia. Cholesterol is a type of lipid (fat) that helps your body function, but too much of it can be harmful and lead to plaque (hardened deposits) building up in your heart’s arteries.
It is important to know that there are two kinds of cholesterol:
- HDL = good: High-density lipoprotein is known as “good” cholesterol.
- LDL = bad: Low-density lipoprotein is known as “bad” cholesterol.
HDL helps prevent LDL from sticking to artery walls. This reduces plaque buildup in your arteries, which lowers the risk of heart disease and stroke.
Your health care provider can check your cholesterol levels with a simple blood test and help explain the results to you. Keep a record of your cholesterol levels over time and remember that your diet choices have a significant impact on them.
Eating meals with fresh produce, whole grains and lean proteins instead of highly processed foods can help reduce the “bad” cholesterol levels. Additionally, you can replace saturated fats like butter and whole dairy with healthy fats like olive oil, fatty fish, nuts and eggs.
7. Manage Blood Sugar
Blood glucose levels can also indicate if your brain, kidneys and heart are healthy. Glucose is a type of sugar that is produced by our bodies when we eat food. It travels through your blood to the parts of your body that need energy. You can maintain healthy blood glucose by eating smartly, practicing physical activity, managing stressors and getting good sleep.
Your health care provider can take blood sugar readings, which are most accurate when you fast for 8 – 10 hours before testing.
Here are the fasting blood glucose level guidelines:
- Lower than 100 mg/dl: Normal – Healthy range
- 100 to 125 mg/dl: Prediabetes (impaired fasting glucose) – At increased risk of developing diabetes.
- 126 mg/dl or higher: Diabetes Mellitus (Type 2 diabetes) – At increased risk of heart disease or stroke.
8. Manage Blood Pressure
In addition to your blood sugar, blood pressure is another important body measurement to keep a pulse on. High blood pressure, also known as hypertension, can hurt your heart and brain health and often has no symptoms. High blood pressure can cause serious health issues such as heart attacks, stroke, dementia, heart failure, kidney disease or failure and vision loss.
Blood pressure is typically recorded as two numbers, written as a ratio like this: 116/78. This is read as “116 over 76” millimeters of mercury. The systolic (top number) is the higher of the two numbers and measures pressure in the arteries when the heart beats. The diastolic (bottom number) is the lower of the two numbers and measures the pressure in the arteries when the heart is resting between heartbeat pulses.
Blood Pressure Categories:
- Normal: systolic lower than 120 mm Hg (upper number) and diastolic lower than 80 mm Hg (lower number)
- Elevated Blood Pressure: systolic 120 to 129 mm Hg (upper number) and diastolic 80 mm Hg (lower number)
- Stage 1 Hypertension (High Blood Pressure): systolic 130 to 139 mm Hg (upper number) or diastolic 80 to 89 mm Hg (lower number)
- Stage 2 Hypertension (High Blood Pressure): systolic 140 or higher mm Hg (upper number) or diastolic 90 or higher mm Hg (lower number)
- Severe Hypertension (If you don’t have symptoms*, call your health care professional.): systolic higher than 180 mm Hg (upper number) and/or diastolic higher than 120 mm Hg (lower number)
- Hypertensive Emergency (If you have any of these symptoms*, call 911.): systolic higher than 180 mm Hg (upper number) and/or diastolic higher than 120 mm Hg (lower number)
It’s great practice to track your blood pressure either at home with a validated device or at community locations with free monitoring systems, such as pharmacies or some health clinics. If you notice an elevated reading, visit your health care provider for confirmation and an official diagnosis.
To maintain healthy blood pressure, lower your sodium intake and added sugar intake, incorporate more fresh vegetables and fruits and limit sugary foods and drinks. Adding regular exercise to a more mindful diet can help you manage the stress placed on your heart. Additionally, cutting out alcohol and nicotine can help prevent high blood pressure.
Conclusion
Caring for your heart might feel overwhelming, but starting with small changes can help support quality and longevity in your life. Implementing strategies from the AHA’s Essential 8 can help you take proactive action rather than address serious health problems later. If you have further concerns or questions, always reach out to your health care provider for more information. This February and beyond, let’s take action to protect our hearts!
Sources and Resources:
How to Help Prevent Heart Disease At Any Age | American Heart Association
Life’s Essential 8 | American Heart Association
Cholesterol: Understanding Levels & Numbers
Starting a conversation about memory loss with a loved one can feel overwhelming, but it’s one of the most important steps you can take to protect their health and independence. This blog will help you understand what dementia is, recognize common symptoms and approach these conversations with practical strategies and an empathetic perspective.
What is Dementia?
Dementia is the loss of cognitive function, including thinking, remembering and reasoning, to the point where it interferes with a person’s daily life and activities (National Institute on Aging). It affects millions of people globally, and about one-third of all people 85 years or older may have some form of dementia. However, dementia is not a regular part of aging. In fact, many people can live into their 90s without any signs of dementia.
Dementia ranges in its severity from when it just begins to affect a person’s functioning to the most severe stage when the person must rely upon others for basic living activities like eating or using the restroom. Some people with dementia become unable to control their emotions and elements of their personalities may change.
Dementia is used as an umbrella term to describe a range of brain conditions that worsen over time due to progressive and irreversible loss of neurons and brain function. Dementia is caused by ongoing damage to brain cells that impact their ability to communicate, which widely affects thinking, behavior and feelings. There are several different forms of dementia, including Alzheimer’s disease, which is the most common. Currently, there is no cure for any type of dementia. However, there are medications that may help slow disease progression, and that may be available from your healthcare network or local community. These medications may help promote the well-being and independence for your loved one. Therefore, it is beneficial to involve your loved one’s health care team early in the process.
Signs and Symptoms of Dementia
Symptoms of dementia occur when once-healthy neurons (nerve cells) in the brain stop working, lose connections with other brain cells and die. While everyone loses some neurons as they age, people with dementia experience far greater loss (National Institute on Aging).
Signs and symptoms vary depending on the type of dementia. They may include:
- Memory loss, poor judgment and confusion
- Difficulty speaking, understanding and expressing thoughts or reading and writing
- Wandering and getting lost in a familiar environment
- Trouble handling money responsibly or missing payments
- Repeating questions
- Using unusual words to refer to familiar objects (difficulty with word finding)
- Taking longer to complete routine daily tasks
- Losing interest in normal daily activities or events
- Hallucinating or experiencing delusions or paranoia
- Acting impulsively
- Not caring about other people’s feelings
- Losing balance, falling and other problems with movement
Signs of Age-Related Forgetfulness vs. Dementia
While noticing these symptoms may suggest dementia or a related condition, it is always best to seek a professional opinion from your Primary Care Provider or a geriatrician. Learn more about GHC-SCW’s exceptional primary care here: Primary Care – Group Health Cooperative of South Central Wisconsin.
Navigating Challenges for Dementia Patients and Their Families
Dementia affects every area of cognitive function; therefore, loved ones and caregivers often face complicated situations that they had not expected. Changes to daily life are usually unpredictable, as one’s needs fluctuate and behaviors can shift suddenly. These challenges can manifest in complex feelings of frustration, fear, uncertainty and confusion among both people living with dementia and their loved ones.
For more information on lifestyle challenges, read this article, “Unique Challenges Faced by Alzheimer’s and Dementia Caregivers,” published by Caring Senior Service.
How to Communicate with a Loved One about Memory Loss
If you’ve noticed behavioral changes or cognitive decline in an aging loved one, it may feel daunting to start a conversation about dementia and its symptoms. But, if you’re concerned about their safety and well-being, now is the time to act. A great place to start is with an open conversation grounded in empathy and understanding.
Here are a few strategies to help lay the groundwork for a meaningful conversation.
- Start with a gentle, compassionate tone: Talking about one’s personal health, especially potential cognitive decline, can feel like a sensitive topic. No matter how worried or frustrated you are about their behaviors or brain health, you must share your concerns in a way that resonates with your loved one. This means that your conversation should be built on a foundation of love, compassion, understanding and a nonjudgmental tone.
- Offer reassurance about future possibilities: While memory changes can be an indicator of dementia, it is not always the case. Some degree of forgetfulness is common with aging, as the brain naturally declines in size and activity. Other causes of memory issues can include dehydration, depression, drug and/or alcohol misuse, side effects of medication, social isolation and sleep problems, among other causes. It is important not to jump to conclusions, but instead to clarify which behaviors your loved one is experiencing. Encourage your loved one to visit a geriatrician or their primary care provider for a comprehensive exam, noting that their brain health is just one piece of their overall well-being.
- Emphasize prevention: Individuals experiencing dementia often have no idea it is happening. Those with mild cognitive challenges can be reluctant to acknowledge that there is an issue and might even resist seeing a specialist if they don’t believe they have any challenges. You should remind your family members that nothing needs to be “wrong” for them to visit a health care provider. In fact, professional care providers can help identify potential problem areas before they become larger issues. According to geriatric medicine physician Ardeshir Hashmi, MD, “Prevention is the key word. And in terms of successful aging, you can never start too early” (Cleveland Clinic).
- Offer support and focus on the positives: During this difficult conversation, it can be helpful to focus your discussion on what’s most important: ensuring your loved one’s long-term independence and confidence as they age. Phrases that define your loved one’s end goal can help guide the conversation toward potential next steps rather than focusing on past struggles (see the next section for examples). Invite your loved one to share their own perspective with open-ended questions like “How have you been feeling lately?” I’ve noticed you’ve had some trouble remembering your medications.” Simply asking about their experiences can help you identify where they may be struggling and decide on the following steps to ensure your loved one’s long-term independence.
Consider potential next steps: Once you’ve opened the conversation, talk about what comes next. Emphasize that you want your loved one to feel confident, capable and prepared for any changes ahead. Reassure them that you will navigate this process together, focusing on seeking support instead of adding restrictions. Again, health care professionals can help you navigate this complex process by providing expert insight and offering solution options that best fit your needs.
Key Phrases to Use when Talking About Memory Loss with a Loved One
Communication with a loved one about cognitive decline can be challenging, complicated by differences in comprehension and high emotions. Practicing patience and keeping a nonjudgmental, empathetic tone can help you gain more information to make critical shared decisions.
Gentle Openers & Observations
- “I’ve noticed you seem more forgetful lately…”
- “We’ve noticed a few changes and just want to make sure you’re feeling okay.”
- “You haven’t seemed like yourself. I’m worried about you.”
Questions for Reflection
- “How have you been feeling lately?”
- “Have you noticed anything different about your memory lately?”
- “I’ve noticed you’ve had trouble remembering things lately. Have you noticed it too?”
Supportive and Reassuring Phrases
- “Let’s figure this out together.”
- “There are many reasons this could be happening. A doctor can help us figure it out.”
- “We could look into some memory checks together or learn more about how to stay proactive.”
- “The goal is to make things better, not necessarily to find out what’s ‘wrong.'”
Encouraging Proactive Next Steps
- “I want you to remain independent and feel your best.”
- “Would you like me to go with you to the doctor?”
- “Everyone forgets things sometimes. A comprehensive exam could give us some answers.”
Phrases to Avoid
- Avoid blame or dismissive comments (“You’re just getting old”).
- Don’t quiz memory too harshly (“What did you eat yesterday?”).
- Avoid labeling or jumping to diagnoses (“You probably have Alzheimer’s”).
- Don’t make comparisons to others (“Mom never forgot things like this”).
- Avoid ignoring their feelings (“You’re overreacting”).
The words that you choose matter. Kind words can bring comfort, while harsh or judgmental words can push your loved one away. Prioritize strengthening your connection with your loved one, not just fixing a “problem”.
Conclusion and Key Takeaways
In conclusion, dementia is not a regular part of aging. Early, compassionate conversations can make a significant difference in supporting your loved one through cognitive decline. Focus on empathy and reassurance, avoid blame or harsh language, and encourage a professional evaluation to rule out other medical issues that may be contributing to cognitive symptoms. Though it may be difficult, try to frame the next steps positively by emphasizing independence, confidence and shared support in their next chapter. Ultimately, prioritize your relationship and open communication to help your loved one feel capable and prepared for whatever comes next.
Resources for Learning about Dementia and Alzheimer’s
Please check out these resources for additional information on dementia, Alzheimer’s and communication about memory loss.
Learn more about Dementia and Alzheimer’s:
Talk with Loved Ones about Memory Loss:
General Tips for Daily Life with Dementia:
As the crisp air settles over Wisconsin and the days grow shorter, late November offers a perfect opportunity to nourish your body and boost your immune system with seasonal produce and wellness habits. Fall is not just about cozy sweaters and pumpkin spice. It’s a time to fortify your health before deep winter sets in.
Seasonal Produce in Wisconsin (Late November)
Wisconsin’s late fall harvest is rich in hearty vegetables and fruits that thrive in cooler temperatures.
Here’s what’s in season:
- Root vegetables: carrots, beets, parsnips, turnips
- Cruciferous veggies: brussels sprouts, cauliflower, cabbage
- Squashes: butternut, acorn, spaghetti, pumpkin
- Storage crops: potatoes, onions, sweet potatoes
- Fruits: apples, pears, cranberries, raspberries
These foods are not only flavorful but packed with vitamins, antioxidants and fiber, which are all key components for a strong immune system.
Why Seasonal Eating Matters
Eating seasonally supports local farmers, reduces your carbon footprint and ensures you’re getting produce at its peak nutritional value. In Wisconsin, late November’s harvest is perfect for warming meals that comfort and heal.
So, this fall, embrace the season’s bounty and “fall into immunity” with nourishing foods and mindful habits. Your body will thank you all winter long.
Healthy Habits for Fall Immunity
Stay healthy this season by practicing simple habits like washing your hands often, eating balanced meals, staying active and getting enough rest.
- Eat the rainbow: Incorporate a variety of colors from seasonal produce to get a broad spectrum of nutrients.
- Stay hydrated: Cooler weather can trick you into drinking less water. Herbal teas and broths count too!
- Get outside: Even short walks in the brisk air can boost mood and circulation.
- Sleep well: Aim for 7–9 hours to allow your body to repair and strengthen immunity.
- Support your gut: Fermented foods like sauerkraut or yogurt help maintain a healthy microbiome.
Enjoy the flavors of the late-fall harvest and keep up with simple healthy habits to stay strong throughout winter. Taking care of yourself now makes the colder months a little easier.
National Radiologic Technology Week (NRTW) is an honorary week to recognize the essential role that radiologic technologists play in patient care and safety. NRTW is celebrated from November 2nd – 8th each year, marking the anniversary of Wilhelm Conrad Roentgen’s discovery of the X-ray on November 8th in 1895.
At Group Health Cooperative of South Central Wisconsin (GHC-SCW), our radiology team is at the heart of diagnostic excellence. From X-rays and CT scans to ultrasounds and mammograms, our technologists use cutting-edge imaging technology to help providers diagnose and treat patients with precision and compassion.
Why Radiologic Technologists Matter
Radiologic technologists are often behind the scenes, but their work is vital. They ensure imaging procedures are safe, accurate and comfortable for patients. At GHC-SCW, we use cutting-edge technology and are accredited by the American College of Radiology, offering imaging services that are designed for convenience and confidence. From helping a provider detect a fracture or assisting in early cancer diagnosis, our technologists are essential to the patient care journey. Their expertise, empathy and attention to detail make a positive impact on every patient they serve.
Meet a Few of the GHC-SCW Radiologic Technology Staff!
Kyle Booth, GHC-SCW Radiographic Technologist
What inspired you to pursue a career in radiology technology?
I worked as a graphic artist and screen printer for several years before I went to school for radiography, and though I did enjoy that field, it wasn’t giving me the sense of fulfillment that I desired in my life. I decided to go into healthcare because I wanted to be a part of something that truly helped people. I ultimately decided on radiography because the field is patient-facing, and bones are cool!
What does a typical day look like for you at GHC-SCW?
I work at the Madison College Clinic, and while my primary role is doing x-rays, I do so much more than that on a daily basis. I also work the reception desk, do lab draws, review schedules, room patients and I’ve even been known to fix the toilet when it’s acting up! I try to do anything in my power and scope to help the clinic operate as smoothly and efficiently as possible.
What’s your favorite part of working in medical imaging?
I really enjoy my field. I love expanding my knowledge and understanding of the structure of the human body. My absolute favorite thing, however, is the interactions I have with our patients. I strive to provide the best care I can for our patients, while also trying to make it as pleasant an experience as a visit to the doctor’s office can possibly be.
What is something you wish more people knew about Radiologic Technology?
On the electromagnetic spectrum, x-rays are located right next to gamma rays, so when you get an x-ray, you’re *that* close to becoming the Incredible Hulk. Not quite though.
Jana Rodriguez, Mammography Quality Control Technologist
What inspired you to pursue a career in radiology technology?
My love for the anatomy part of my Anatomy and Physiology class in college and my interest in photography at the time. I found a healthcare career that kind of “married” those two concepts together!
What does a typical day look like for you at GHC-SCW?
A typical day is one where I am at the Hatchery Hill clinic in mammography. I am the Mammography QC technologist for GHC’s Radiology department and you can most likely find me in a mammography exam with a patient or pouring over quality control reports and documents. I also perform general X-ray exams and Bone Mineral Density scans, as well as help our preceptor with Madison College’s Radiography program students.
What’s your favorite part of working in medical imaging?
My favorite part is the people. I find that in mammography especially you become close with everyone you interact with: the breast cancer survivor who comes in annually for their screening, the co-workers you become a family with and rely on and the radiologists who are our reservoir of knowledge and provide strength in tense moments. My most favorite and cherished moments are when patients say, “Thank you for everything that you do.”
What is something you wish more people knew about Radiologic Technology?
I wish more people were aware of how broad the Radiologic Technology field is. It includes patient facing specializations (general XR, MG, CT, MRI, NucMed, IR, etc.) as well as more behind the scenes paths, such as radiation safety, educator, medical imaging equipment specialist and many more careers. And that we are technologists, not technicians! The difference is that we have degrees and sit on a national board as technologists, whereas technicians have certifications which can have work limitations in the field, particularly in licensure states like Wisconsin.
Joe Michels, CT Technologist
What inspired you to pursue a career in radiology technology?
I’ve always enjoyed surrounding myself with good people from different walks of life. Healthcare was a great transition for me to come out of the military and also very similar in a lot of ways. Radiology allows me the opportunity to be a part of something much bigger than anything I could accomplish on my own.
What does a typical day look like for you at GHC-SCW?
As a CT Technologist, our schedule typically ranges from simple cases of pneumonia to various stages of cancer. We spend a huge chunk of the day hyper focused on the schedule to ensure patients get the highest quality scan without overlooking some of the finer details. Once I have a thorough understanding of the schedule, I can then focus on building relations with patients and simply enjoying the science of computed tomography.
What’s your favorite part of working in medical imaging?
Once in a great while a patient will say something along the lines of, “You guys found my cancer in time for me to fight it off.” Hearing something like that is a great example of people looking out for each other even if it is just our job.
What is something you wish more people knew about Radiologic Technology?
Group Health Cooperative of South Central Wisconsin (GHC-SCW) is excited to announce the winners of the 2025 GHC-SCW Pre-Professional Medical Diversity Scholarship to three current University of Wisconsin–Madison students.
This scholarship program is part of GHC-SCW’s ongoing efforts to improve health outcomes for patients from diverse backgrounds and lessen racial and ethnic health disparities. The scholarships provide financial assistance and mentorship to health care professionals from underrepresented backgrounds, promoting a more inclusive health care environment.
The 2025 scholarship winners are:
- Saba Moges (University of Wisconsin–Madison, Anticipated Degree: Doctor of Nursing Practice in Pediatric Primary Care)
- Evelyn Quarm (University of Wisconsin–Madison, Anticipated Degree: Doctor of Nursing Practice with a specialty in Adult-Gerontology Primary Care)
- Steven Xiong (University of Wisconsin–Madison, Anticipated Degree: Doctor of Medicine)
Students who identify as Black, Indigenous, Asian and/or Hispanic/Latinx and are enrolled in a Wisconsin-based Doctor of Medicine (MD), Doctor of Osteopathic Medicine (DO), physician assistant (PA) or nurse practitioner (NP) program in Wisconsin were eligible to apply for the 2025 GHC-SCW Pre-Professional Medical Diversity Scholarship. Each winner receives a $5,000 scholarship, which they can use how they see fit (tuition, books, etc.), and the chance to gain hands-on experience through an on-site shadowing opportunity at GHC-SCW.
“Research shows that when our health care teams reflect the diversity of the communities we serve, care improves, patients feel seen, outcomes strengthen and lives are lengthened,” stated Dr. Matthew Swedlund, Senior Medical Director at GHC-SCW. He continued, “Supporting clinicians from backgrounds underrepresented in medicine is an essential step toward achieving equitable, high-quality care for all patients.”
Candidates were asked to submit essays on the importance of diverse health care providers across all communities and share what inspired them to pursue a health care career. Each of the 2025 winners brings unique insights, experience and commitment to diversity and equity in health care. They shared their impactful perspectives on diversity in health care settings in their essays:
- Saba Moges: “While working in a primary care clinic on the north side of Milwaukee, I saw firsthand how treatment and care for patients can suffer when the majority of the healthcare staff does not reflect the community they serve. Yes, this made me angry, but it also lit a fire in me to be part of changing that. When patients are cared for by providers who reflect their backgrounds— or who are trained to understand their lived experiences—they are more likely to feel respected and to engage fully in their care.”
- Evelyn Quarm: “As someone who immigrated to the United States and navigated the health care system from both the patient and provider perspectives, I understand how cultural barriers can lead to miscommunication, mistrust, and even misdiagnosis. Diverse providers help bridge these gaps not only through language or cultural familiarity, but by advocating for more inclusive practices and policies within the health care system.”
- Steven Xiong: “Providers from underrepresented backgrounds often see what others do not. They notice blind spots, question assumptions, and offer solutions grounded in personal and cultural awareness. No formal medical training can match the value of the lived experiences that diverse doctors bring—experiences that foster equity, trust, and culturally sensitive care.”
GHC-SCW honored the 2025 Pre-Professional Medical Diversity Scholarship winners at a luncheon that took place on Thursday, October 16, 2025.
Salma Salama, a previous scholarship recipient, says, “I’m incredibly thankful for organizations like GHC that not only acknowledge the importance of diversity in health care but also take concrete steps to support students like me. I eagerly look forward to becoming a role model for minority children, students, and professionals alike.”
The scholarship is just one of the ways GHC-SCW demonstrates its commitment to supporting BIPOC (Black, Indigenous, People of Color) individuals in health care. Our organization also offers a variety of programs designed to help people from diverse backgrounds access quality health care, acknowledging that it is crucial to break down barriers and enhance health outcomes for minority communities. From contributing to the ConnectRx WI program for pregnancy well-being for individuals who identify as Black to our Refugee Assistance Program and beyond, we remain committed to addressing inequities with shared knowledge and meaningful collaboration.
From left to right: Dr. Matthew Swedlund, Senior Medical Director; Steven Xiong; Saba Moges; Evelyn Quarm.
About GHC-SCW
Proudly serving over 68,000 members, Group Health Cooperative of South Central Wisconsin (GHC-SCW) is Wisconsin’s first, and Dane County’s only, member-owned, non-profit health care cooperative, ensuring patients and members are at the top of the leadership chart, giving them a voice in their health care. Services extend across greater Dane County and select areas in South Central Wisconsin, offering insurance coverage and clinical care.
Celebrating almost 50 years, GHC-SCW is the first health plan in Wisconsin to offer patients a money-back guarantee if they are dissatisfied with their experience at a GHC-SCW clinic. GHC-SCW is perennially a national leader in quality. GHC-SCW has received a 4.5 out of 5 Commercial rating according to the National Committee for Quality Assurance‘s (NCQA) Commercial Health Plan Ratings for 2025. They are highly dedicated to giving back to the community and partnering with local organizations to create positive change.
At GHC-SCW, we believe that caring for people means supporting them through every stage of life, including the joyful and transformative experience of welcoming a new child. That’s why we’re proud to introduce Paid Parental Leave for our employees, beginning October 1, 2025. Welcoming a new child is a time of joy and transition, and GHC-SCW’s new Paid Parental Leave program provides financial security and time away from work, allowing employees to focus on what matters most: family.
This new benefit reflects our commitment to building a workplace that values family, wellness and balance. It allows eligible employees to take up to three weeks away from work, with full pay, to bond with their child during those meaningful early weeks, whether through birth, adoption, foster care or surrogacy.
The purpose of this benefit is to support bonding and caregiving during the early stages of parenthood without financial hardship. It’s also part of our broader commitment to promoting work-life balance, diversity and inclusion and maintaining a competitive benefits package that reflects the values of our organization and the needs of our team.
Why does this matter to our members? Because when we take care of our team, they’re better able to take care of you. Paid parental leave can help reduce work-related stressors, improve well-being and create a more inclusive and supportive work environment.
By offering paid parental leave, we’re not just supporting our employees; we’re strengthening our mission to provide compassionate, high-quality care to our community. We’re excited about this step forward and what it means for our team and our members. Thank you for being part of the GHC-SCW family.
We are proud to share that Group Health Cooperative of South Central Wisconsin (GHC-SCW) has received a 4.5 out of 5 Commercial rating according to the National Committee for Quality Assurance‘s (NCQA) Commercial Health Plan Ratings for 2025.
This achievement places GHC-SCW among the highest-rated commercial health plans in both Wisconsin and the United States.
What the NCQA Rating Means
NCQA is an independent non-profit organization that evaluates health plans across the country based on quality of care, patient satisfaction and compliance with rigorous accreditation standards. These ratings help consumers make informed decisions when choosing a health plan and recognize health organizations that go above and beyond.
Out of 556 commercial health plans rated nationally this year:
- Nationally, only 32 out of 556 health plans had a 4.5 out of 5 or higher Commercial rating.
- In Wisconsin, only four other health plans earned a 4.5 out of 5 Commercial rating.
- No health plan in Wisconsin received a 5 out of 5 Commercial rating.
A Reflection of Our Mission
This recognition reflects the collective work of our entire Cooperative. From care teams to administrative departments, every person at GHC-SCW plays an important role in ensuring that members receive safe, high-quality and compassionate care.
“I am incredibly proud of this achievement,” said Dr. Mark Huth, President and CEO of GHC-SCW. “This recognition reflects the daily commitment to excellence, compassion and constant pursuit of improvement from every team member that helps keep our Cooperative moving forward.”
National Spotlight
GHC-SCW was also featured in a national article by Becker’s Payer, which highlighted the top-rated commercial health plans in each state. This coverage brings attention to our work and further establishes GHC-SCW as a leader in high-quality, member-centered care.
Read the article here:
Becker’s Payer: The Best-Rated Commercial Health Plans in Each State
Thank You to Our Members and Staff
We want to thank our members for their trust and continued partnership. We also want to thank our staff for their hard work, innovation and commitment to our mission. Together, we continue to show that Better is Possible.
About NCQA
National Committee for Quality Assurance (NCQA) is a private, non-profit organization dedicated to improving health care quality. NCQA accredits and certifies a wide range of health care organizations and recognizes clinicians in key clinical areas. NCQA’s HEDIS® is the most widely used performance measurement tool in health care. NCQA’s Web site (ncqa.org) contains information to help consumers, employers and others make more informed health care choices.
NCQA Health Plan Ratings 2025: NCQA’s ratings include Commercial, Medicare and Medicaid health plans. Scores are based on a combination of clinical quality, member satisfaction and NCQA Accreditation standards.
For more information about GHC-SCW and its health plan offerings, visit ghcscw.com.